By Jessica Ye (Jessica Yap)
The most convincing thing about Louis Vuitton’s latest menswear campaign is that Tyshawn Jones doesn’t look out of place in it at all.
The New York professional skateboarder now fronts the house’s Pre-Fall 2026 menswear campaign under Pharrell Williams, photographed across Central Park by Oliver Hadlee Pearch.
The campaign moves through Central Park in technical blousons, washed denim, tailored jackets, patchwork jeans and boxer-length shorts. Dogs are walked. Chess is played. Bikes move through pathways. Table tennis appears beside monogram bags and tailoring.
It feels more downtown New York than formal luxury campaign.
That has been happening across Pharrell’s Louis Vuitton for a while now. Tailoring still exists, but it no longer arrives overly polished. Prep, sport, skate and workwear now appear in the same look without much separation.
Tyshawn makes complete sense inside that mix.
His presence feels different from the actors and musicians luxury houses usually cast. Less polished. More grounded in the city itself.
The collection brings back house signatures through Damoflage prints, washed monograms, Damier yarn treatments and sporty versions of the Keepall, Speedy and Shopper tote.
Some of the strongest details stay small. Ping pong paddle charms hanging from bags. Monogram perforations referencing racquet sports. Technical jackets worn against striped tailoring.
On Tyshawn, the mix feels completely normal.
The first drop of the Louis Vuitton Pre-Fall 2026 menswear collection arrived in stores on April 23, with the second release landing on May 21.
